Original DatasetSample: 500 Queries across 10 Commercial Verticals · September 2026
Study: What Sources Does Google AI Overviews Actually Cite? (500 Queries Analyzed)
Working Hypothesis
Google AI Overviews disproportionately cites domain homepages and generic Wikipedia pages over high-density comparison hubs.
Empirical Finding
Refuted: 71% of cited URLs were specific, structured comparison guides and original research datasets. Only 8% were general brand homepages.
Practical Implication: Publishing deep, tabular comparison data and verified benchmarks is the single highest-leverage lever to capture Google AI citations.